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Buying Motives

Buying Motives

41 Minute Webinar
Presented by Jeffrey Gitomer

Buying motives are more powerful than selling skills. If you learn why people buy and your competition only knows how to sell, you won't just beat them, you'll bury them.

By transferring the understanding of why customers buy into your everyday sales behavior you will have a better ability to connect with and engage customers and prospects. When you truly understand buying motives, you will reach the highest level of sales education.

So, stop trying to educate your customers and start educating yourself on buying motives.

In this one-of-a-kind webinar, you will learn:

  • How buying motives will create genuine dialogue
  • Why buying motives trump price objections
  • How to identify the real reasons for purchase
  • To use buying motives to unlock the mystery of urgency

There are very few secrets of selling, uncovering buying motives is one of them.

Presenter

Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude.

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